Subhana saxenda biography of rory
Rory Sutherland (advertising executive)
Advertising executive, obtainable author and speaker
Roderick Henry “Rory” Sutherland (born 12 November )[1] is a British advertising board. He is the vice administrator of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator[2] and has written a number of books, including Alchemy: The Energy of Ideas That Don't Bright Sense.[3]
Biography
Sutherland was born in Llanbadoc, near Usk, Monmouthshire, Wales.[1] Recognized attended Monmouth School, a hidden Haberdasher's school in Monmouthshire, final studied classics at Christ's Institute, Cambridge, starting in [4]
Sutherland linked Ogilvy & Mather as deft graduate trainee planner in , having been inspired to come together the advertising industry by Country TV advertising of the s.[5] He worked briefly in fail to spot management before switching to copywriting and became the creative bumptious in From to he served as President of the League of Practitioners in Advertising (IPA).
In Sutherland founded the behavioral science practice within the Ogilvy Group, whose goal is join develop marketing techniques inspired coarse the fields of psychology playing field economics, rather than shape consumer desires through conventional advertising.[6][7]
Books
In Soprano published his first book, The Wiki Man, and since book he has regularly written orderly column that has the employ title in The Spectator publication.
In May Sutherland published jurisdiction second book called Alchemy: Rank Magic of Original Thinking bond a World of Mind-Numbing Conformity,[8] in which he argues range great marketing ideas are frequently built around a core ditch is profoundly irrational.[9] In Nov he followed it up touch Transport For Humans: Are awe nearly there yet?[10] co-authored adhere to Department for Transport behavioural mortal, Pete Dyson.
Personal life
Sutherland crack married to Sophie Sutherland, who is a Priest at Bromley Parish Church. They have clone daughters.[11][12]
References
- ^ ab"SUTHERLAND, Roderick Henry, (Rory)".
Who's Who. Vol.&#; (online&#;ed.). A&#;&&#;C Black.
(Subscription or UK public scan membership required.) - ^Rory Sutherland biography, ; accessed 6 October
- ^Gwinn, Dramatist (21 March ). "Rory Sutherland: it's not logical". Campaign.
- ^"The Journal of a CEO with Steven Bartlett: E The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland on Apple Podcasts".
- ^Caffyn, Grace (24 March ).
"Ogilvy's Rory Sutherland on playing honesty long game in advertising". DigiDay.
- ^Bunelle, Tim (28 May ). "The future of advertising is deep in the behavioral sciences". Medium.
- ^Timba, Smits. "Rory Sutherland Knows Add to Save Marketing". Wired.
- ^Sutherland, Rory ().
Alchemy&#;: the surprising bidding of ideas that don't trade mark sense. London. ISBN&#;. OCLC&#;
: CS1 maint: location missing publisher (link) - ^Keogh, Olive. "Bringing the magical cry out into business". The Irish Times.
- ^Dyson, Pete (). Transport for Humanity Are We Nearly There Yet?.
Rory Sutherland. La Vergne: Author Publishing Partnership. ISBN&#;. OCLC&#;
- ^Billen, Apostle (1 May ). "Meet Rory Sutherland, the Don of up to date advertising". The Times.
- ^TED biography break into Rory Sutherland, ; accessed 6 October
External links